I aim to not only create beautiful projects, but make them functional, innovative and timeless.
ART DIRECTOR & CREATIVE LEAD
MOTION DESIGN, EDITING, 2D ANIMATION, COMPOSITING & VFX
Hi, I’m David Betancourt. My experience involves producing content and leading teams for the production of branded content, entertainment and film. working with advertising agencies, animation studios and production companies.
I work closely with each client through every stage of the process to bring their vision to life. Every project is unique, and I focus on transforming ideas beyond brand deliverables into impactful creative outcomes.
MOTION & 2D ANIMATION ON VIDEO / ADS & BRANDED CONTENT REEL
MY CREATIVE PROCESS
01.DISCOVERY:
A good start is the key to every project. I make sure to do careful research before starting each one. My process is based on insights, using research as the foundation for every project.
02.EXPLORATION
In this phase, I establish the purpose of the project, why it needs to exist. This is how I define its conceptual framework. Then I experiment based on its visual identity and the different ways it could be used to communicate effectively.
03.EXECUTION
The approved proposal is produced. Its development is carefully refined and tested together with the client or creative team to ensure that the deliverables are provided in their correct form and format.
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BRANDING AND INFOGRAPHIC MOTION REEL
ILLUSTRATION, CHARACTER DESIGN AND CONCEPT ART
LET’S WORK TOGETHER
Studios, agencies, and clients I’ve worked for : Tigrelab (Barcelona), Trizz(barcelona) AMAZON, Frameworks (US), YU+CO(Hollywood) Sancho Bbdo and Lowe ssp3 and clients such as Nat Geo, Fox (TIS), Mtv, click view (Au), History Channel, RTVC, among others.
My passion is to tell stories through a mix of techniques and technologies, fully articulated with the narrative and the communication purpose.
MAIL: davidbettancourt@gmail.com
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