The project: Developing all post production, motion graphics, 2d animation and compositing for 15 digital commercials for the campaign (it's not just a gym ad) of SMART FIT.
For this project I brought together a group of 4 artists; illustrators, composers, motion graphics, and 2d animators.
My role: Animation & art direction, team lead, final editor.
One of the references was designed in 2D animation as a fighting video game. So we first started with the characters illustration and design, then the animation tests, and after approval, we applied to the final scene.
Some references required placing the main character in decontextualized spaces. The aesthetic had the purpose of being seen as a weird montage ,where the chroma was noticeable, and overacted compositing to integrate it with the same overacting of the actor.
Also some of the compositing requirements were to make the main character so strong that by just putting his leg on the chair he could make another character fly out of the scene.
Breaking walls and more VFX stuff. Calling rays like Rayden, more animation and post production techniques.
FINALLY THE EDITING AND COLOR GRADING PROCESS
⚡SOME OF THE COMMERCIALS OF THE FINAL RESULT ⚡
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THANK YOU.